Community Building Tip #1: Keep It Super Simple
๐คฏ My 5-year-old explained what I do for work in 4 words.
โWhat do you do for work?โ You know that question some of us dread at family gatherings or networking events because we canโt figure out how to explain our job in a simple way (especially those of us who wear more hats than we can count)?
Well, yesterday, I asked my 5-year-old what I do for work, and this was his answer:
โYou bring people together!โ ๐ค
It struck me that, as adults, we often overcomplicate things. Yet, kids have this incredible gift of simplicity.
Seeing how my son understood the core of my role as a community builder reminded me how important it is to speak in a way that everyone understands. From website copy and landing pages to social media captions and CTAs.
๐ก๐ฒ๐ฒ๐ฑ ๐ต๐ฒ๐น๐ฝ? Think about the ๐.๐.๐ฆ.๐ฆ. ๐ฎ๐ฐ๐ฟ๐ผ๐ป๐๐บ = ๐๐ฒ๐ฒ๐ฝ ๐๐ ๐ฆ๐๐ฝ๐ฒ๐ฟ ๐ฆ๐ถ๐บ๐ฝ๐น๐ฒ
If itโs not simple enough for a child or someone outside your industry to grasp, chances are youโre not converting or seeing the growth you want.
I encourage you to share more about what you do with your kids, family members, or friends and then ask them:
What they think you do for a living
What you sell
What you create
What feelings or thoughts does your branding/SM content evoke
And take those insights to help you refresh your SM bio, captions and CTAs, intro, elevator pitch, messaging, etc., to ensure you are keeping things simple enough for anyone to understand. ๐ฏ
Need help getting started? Letโs chat!